Google My Business (GMB) Verification

To get your google business listing authorized, you have to get your google my business verification code and feed the code in your google business profile. Then, google will review your profile details, check eligibility, and approve the qualified business account.

Have you not yet created a google my business profile? You can find the step-by-step guide to create and manage a google my business (GMB) account in the articles 'How to Add a Business to Google My Business?' and 'How to Manage Google Business Account?'

Do I Need to Verify My Business with Google?

Yes, you need to. Google verified business is an authorized profile that is eligible to appear in google search results and map. 

Once you get your business listed on google, you will see increased business opportunities. With a verified google business profile, you can also get a complete insight into your business analytics. The analytical details and customer reviews will be of great help in developing your business.

Google my business verification

What is GMB Verification Code?

Google My Business verification code is a unique authentication code provided by Google to the business owners for a particular location/address of a business. 

Once you feed the code to the google business profile, Google will review the particular business location. Upon confirmation of appropriateness of details, your business location will become visible on google search results and google maps. .

Business owners are responsible for keeping the verification code confidential. 

What is the Validity of GMB Verification Code?

Google states that the GMB verification code expires after 30 days. 

Be sure that you enter the correct verification code for the appropriate location, as Google won't allow you to feed the code more than 5 times. 

Also, be sure while editing your business profile, as edits such as a change in address would call for re-verification. You are only allowed a few attempts to (re)verify your business over a certain period of time. 

In case you have used all the allotted attempts, you will only be able to update your business profile after google sends the verification code in the next slot.

How Do I Verify My Google Business Account?

While creating a google my business profile, you will encounter a prompt for google business listing verification. Google has some metrics to decide the verification method. The widely used google my business verification methods are as follows:

  1. Postcard - in this method, you will receive the google my business verification postcard at your postal address.
  2. Phone - in the phone verification method, either you can choose text message or voice assistance to receive the code. 
  3. Email - if your business is eligible for email verification, google will send the code to your email id. You can click the link in the email to verify the business listing or log-on to your google business account and feed the code. 

Hence, google may ask for your postal address, email id, or mobile number for verification purposes. 

Where Do I Enter My Verification Code for Google?

The home page lists all the necessary actions to be taken for your account. If your account is unverified, you can find the 'pending verification' column on the home page. You can feed the google verification code in the pending verification column and get your google business profile verified. 

Google my business verification


How Do I Verify My Business On Google without an Address?

A few businesses would not need an outlet or service location due to the nature of work. In case google insists on going for postcard verification for such business listings, you can try using your personal address as an address for correspondence. Google will not display such addresses on google my business profile. 

Bulk Verification

Businesses having 10 or more locations can opt for the bulk verification method. You have to read through the conditions before choosing this method of verification. Google my business verification page explains the complete details. 

Once you get the bulk verification approved, you can update and manage all the locations in one go. 

How Do I Know If My Google Business Is Verified?

You can check the verification status of your google business profile using the following link: https://support.google.com/business/workflow/9289460?ctx=gmbawf1

Google my business verification status

Follow the below steps to find the verification status:
  1. Log-on to the email id associated with your google my business profile,
  2. Open the google business verification page (by clicking on the above link), confirm your email id, and click continue,
  3. Select the business for which you want to check the verification status, and
  4. Get your business verification status displayed on the screen.

Once your business is verified, you can get your business profile listed on Google map.

How long does it take for Google My Business to Show Up?

Once you have created your business profile by following all the guidelines provided by Google and verified your business, Google will take 3-4 days to review your business profile.  Upon clearance of all the checks, Google will list your GMB profile on search results and maps in a few weeks.

GMB Instant Verification without Verification Code

While most local GMB profiles use verification code received via mail, a few businesses such as Service-area & hybrid business have the option for verification by email, phone, or search console. 

In case you are a verified owner of a business/website on google search console, you can instantly verify your GMB by using the same email id. In other words, your email id should have ownership on the google search console and GMB profile.

Editing GMB Profile and Re-verification

Google Business is committed to providing reliable information to users. So, when you edit any sensitive information of your business profile, you will encounter a trigger for re-verification. 

The re-verification process is almost the same as the verification procedure explained in this article. Upon re-verification, Google will display updated information on your business profile. 

Has GMB Verification Code not Arrived yet?

The postcard with the GMB verification code is supposed to arrive in 14 business days. If you have waited for more than the stipulated time, you can contact Google to get their guidance. 

Google My Business Support

You can get in touch with Google My Business Help Community to find the solution for your queries.  

In case you want to contact Google for help, you can use Google My Business Help page. On the help page, you have to explain the issue in 100 words. Based on your query, Google will display few options from which you have to select the appropriate one to confirm the details. Further to your confirmation, Google will recommend some already sorted questions and answers for your review. If you have still not found a solution, you can choose the contact option (most probably email) at your convenience. 

You can also check the FAQ page 'All your Google My Business questions, answered', to find an answer to your query. 

The other option to contact GMB support is via social media profiles such as Twitter, Facebook, etc. 

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